STATLISTICS
List Management
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AQUATICS INTERNATIONAL MAGAZINE                     USAGE  
                                                    EMAIL LINK    

    19,938  Recipients       $135/M                 -----------DATE----------
    18,846  Telemarketing    $135/M+$60/M           November 2008            
            Fundraising Rate $80/M                                           
    13,408  Email Addresses  (See Email Datacard)   ------MINIMUM ORDER------
                                                    5,000                    
AQUATICS INTERNATIONAL MAGAZINE, published by                                
Hanley Wood, is written for facility managers,      -------UNIT OF SALE------
designers and maintenance personnel of              $10.50/Year              
municipal/commercial pools and water parks.         9 Issues Annually        
                                                                             
Reach all the decision makers at park and           ----------MEDIA----------
recreation facilities, colleges and universities,   Controlled Circulation/  
water and theme parks, YMCAs and community          Direct Mail              
centers, fitness/health clubs, rehab centers,                                
hotels and resorts.                                 --------ADDRESSING-------
                                                    4Up Cheshire        N/C  
* Telemarketing allowed on a case by case basis*    PS Labels           $10/M
                                                    Keying              $ 3/M
JOB TITLE:                                          Diskette            $75/F
    President/Owner/Partner            3,874        MagTape             $25/F
    Vice President                       543        E-Mail Trans.       $75/F
    Director                           4,458                                 
    Manager/Supervisor/Coordinator     7,189        --------SELECTIONS-------
    Superintendent/Pool Operator       1,062        State/SCF/Zip       $10/M
    Instructor/Swim Coach              1,292        Telemarketing       $60/M
    Government Official                  309        Job Title           $15/M
    Aquatic Therapist                    307        Primary Business    $15/M
    Other                                653        Aqua Facility       $15/M
                                                    Running Charges     $10/M
FACILITY/PRIMARY BUSINESS:                                                   
    Parks & Recreation/Municipality    5,323        Sample mailing piece     
    College/Schools                    1,950        required                 
    Hotel/Motel/Resort                 1,792                                 
    Fitness/Health Club                1,227        20% commission to        
    Country Club/Other Club              668        recognized brokers       
    Water/Theme Park                     687                                 
    Campground                           377        All orders are approved  
    Rehab Ctr/Hospital/Wellness Ctr      499        on a reciprocal rental.  
    Contractor                           771                                 
    Manufacturer                         444        Orders cancelled prior to
    Distributor                          444        merge are subject to a   
    Service Company                      708        $50 flat cancellation fee
    YMCA/YWCA/Community Ctrs.          2,170        plus any applicable      
    Government/Military                  509        production charges.      
    Arch/Eng/Consulting Firm             621        Orders cancelled after   
    Swim School/Club                     772        merge-purge are payable  
    Association/Non-Profit               669        in full.                 
    Other                                263      
                                                  
AQUA FACILITY:                                    
    Indoor Pool                       11,066      
    Outdoor Pool                      11,698      
    Beach                              2,397      


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