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HANLEY WOOD RESIDENTIAL CONSTRUCTION MASTERFILE     USAGE     
                                                    EMAIL LINK    

(Formerly Known as Hanley Wood Magazines            ------------DATE---------
Masterfile)                                         November 2008            
                                                                             
    494,637   Subscribers            $135/M         --------MINIMUM ORDER----
    415,544   Telemarketing          $135/M+$60/M   5,000                    
              Fundraisers Rate       $80/M                                   
    198,561   Email Addresses (See Email Datacard)  ---------UNIT OF SALE----
                                                    N/A                      
"Ideas to Build On"                                                          
                                                    -------------MEDIA-------
Hanley-Wood Residential Construction Masterfile     100% Direct Response     
consists of the combined and unduplicated                                    
subscribers to the following Hanley Wood            ----------ADDRESSING-----
publications:                                       4UP Cheshire       N/C   
                                                    PS Labels          $10/M 
Apartment Finance Today                             Keying             $ 3/M 
Afffordable Housing Finance                         Diskette           $75/F 
Big Builder                                         MagTape            $25/F 
Builder Magazine                                    E-Mail Trans.      $75/F 
Building Products                                                            
Coastal Contractor                                  ----------SELECTIONS-----
Custom Home                                         State/SCF/Zip      $10/M 
Digital Home                                        Select publication $10/M 
El Nuevo Constructor                                Telemarketing      $60/M 
Journal of Light Construction                       Primary Business   $15/M 
Multifamily Executive                               Job Title          $15/M 
ProSales                                            Annual Sales       $15/M 
Professional Deck Builder                           Type of  Constr.   $15/M 
Replacement Contractor                              Construction Activ $15/M 
Residential Architect                               Prod. Buy/Specify  $20/M 
Remodeling                                          Running Charges    $10/M 
Tools of the Trade                                                           
                                                    --------EMAIL ORDERS-----
These magazines serve the professional residential  Deployment         $120/M
building and remodeling markets as well as          HTML               $50/F 
building materials dealers by providing timely      Personalization    $10/M 
articles on construction methods, sales and         Tracking FREE            
marketing, architecture, design and product         Suppressions please call 
reviews.                                                                     
                                                    Sample mailing piece     
* Telemarketing allowed on a case by case basis *   required                 
                                                  
JOB TITLE:                                        
    Owner/Partner/CEO/Director             299,530
    Construction Manager/Superintendent     34,593
    Architect/Designer/Engineer             21,363
    Sales/Marketing Managers                35,517
    Carpenter/Draftsmen/Salesmen             6,879
    Other Management Personnel              13,608
    Other                                   15,973
                                                  
PRIMARY BUSINESS:                                 
    Builder                                 94,134
    Remodeler                               79,849
    HVAC                                     3,551
    Builder/Remodeler                       20,264
    General Contractor                      31,730
    Architect                               41,664
    Engineer                                 4,420
    Building Product Dealer/Distributor     41,712
    Specialty/Sub-Contractor                16,222
    Carpentry                                3,808
    Plumbing Contracting                     1,231
    Facilities Mgmt                          1,056
    Hardware/Tools Dealer/Distributor          851
    Multi-Family Property Developer/Builder 31,023
    Other                                   16,492
    Product Manufacturer                     2,362
    Concrete Contracting                    20,526
    Deck and Dock Builders                   2,691
    Electronics Installers/Integrators       8,787
    General Contractor                       6,773
    Government/Public Agencies               3,742
    Educational                              1,343
    Financial/Legal Accounting               3,177
                                                  
ANNUAL SALES:                                     
    Under $500,000                          93,925
    $500,000 To $999,999                    60,080
    $1 Million To $4.9 Million              75,427
    $5 Million To $10 Million               36,066
    Over $10 Million                        52,952
                                                  
TYPE OF CONSTRUCTION PERFORMED:                   
(may have multiple response between categories)   
    New Residential, Single Family Custom   54,453
    New Residential, Single Family Spec     22,003
    New Residential, Townhomes              10,665
    New Residential, Multi-Family           34,857
    Manufactured Housing                     2,183
    Residential Remodel. Interior/Ext       75,231
    Residential Remodel. Interior Cit       10,020
    Residential Remodel. Kitchen/Bath       51,760
    Residential Remodel. Additions/WH       58,139
    Residential Remodel. Exterior            3,553
    Window Replacement                      52,173
    Roofing Replacement                     44,792
    Siding Replacement                      47,423
    Decks Replacement and Additions         44,110
    Commercial Remodeling                   37,516
    New Non Residential Construction         8,941
    Office/Commercial                       14,163
    Retail/Food Service                     11,681
    Hotel                                    7,638
    Education                                9,248
    Healthcare                               8,109
    Industrial                               7,185
    Government                               7,406
    Community/Cultural                       9,604
    Recreational                             7,998
    Religious                                8,386
                                                  
RESIDENTIAL UNITS BUILT:                          
    Over 1000                                3,807
    500 - 1000                              13,241
    100 - 499                                5,042
    75 - 99                                    834
    50 - 74                                  1,510
    25 - 49                                  9,534
     1 - 24                                 51,600
                                                  
PRODUCTS BUY/SPECIFY:                             
    Appliances                              80,654
    Business Producsts                       9,591
    Cabinetry                              112,278
    Central Vacuum                           6,814
    Computer Software/Hardware              23,582
    Countertops                              9,414
    Decking/Railings/Docks                  77,972
    Doors/Interior/Exterior                145,518
    Electrical Systems & Components         19,066
    Elevators/Escalators                     7,039
    Entertainment-Audio                      2,195
    Entertainment-Home Theatre               7,193
    Video and CCTV                           2,096
    Faucets                                 84,281
    Fireplaces & Accessories                52,281
    Flooring                                23,958
    Furnishings-Incl Outdoor               111,526
    Gutters and Downspouts                  20,455
    Hardware - Finish                        6,828
    Home Automation                         56,319
    HVAC                                    81,820
    Insulation/Housewrap                   128,503
    Laminate                                81,781
    Lighting and Lighting Controls          99,361
    Locksets                               113,154
    Modling/Milwork                         49,299
    Moisture Control                        11,416
    Paints & Coatings                       40,019
    Paving Materials                        11,790
    Plumbing/Fixtures                      115,917
    Pools & Spas/Hot Tubs                    9,467
    Roofing/Roof Vents                     133,427
    Satellite Systems                        5,561
    Security Systems                        21,219
    Siding                                 119,728
    Skylights                              108,246
    Stairs                                  51,340
    Structural-Concrete/Masonry             41,558
    Structural-Curtain Wall Systems          8,744
    Structural-Lumber                       43,163
    Structural-Metal Framing                10,175
    Structural-Panels/Sheathing             41,672
    Structural Wiring                        2,033
    Subspaces                               28,134
    Sunrooms and Sunspaces                  15,758
    Telephone and Communications             8,997
    Tile                                    91,704
    Tools                                  144,360
    Trucks                                  56,412
    Universal Design                        15,730
    Windows                                145,099
                                                  
                                                  
*20% Commission to Recognized Brokers             
                                                  
*All orders are approved on a reciprocal rental.  
                                                  
*All email deployment must be done by Statlistics.
                                                  
*POSTAL orders cancelled prior to merge are       
subject to a $50 flat cancellation fee plus any   
applicable production charges.  Orders cancelled  
after merge-purge are payable in full.            
                                                  
***Cancelled EMAIL orders are subject to a $250/F 
cancellation fee plus any applicable production   
charges.                                          


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