TOOLS OF THE TRADE                                  USAGE   
                                                    EMAIL LINK    

    62,050  Subscribers      $135/M                 ----------DATE-----------
    55,268  Telemarketing    $135/M+$60/M           November 2008            
            Fundraiser Rate  $ 80/M                                          
    48,081  Email Addresses  (See Email Datacard)   -----MINIMUM ORDER-------
                                                    5,000                    
TOOLS OF THE TRADE, published six times annually                             
by Hanley Wood, reviews the latest and most         -----UNIT-OF-SALE--------
innovative tools. Each issue contains product       N/A                      
comparisons, equipment reviews, tool how-to's,                               
building techniques and technological advancements  ---------MEDIA-----------
in the building industry. TOOLS OF THE TRADE        100% Direct Request      
serves both the commercial and residential                                   
construction markets, providing highly useful       -------ADDRESSING--------
information to readers in a variety of trades and   4UP Cheshire        N/C  
specialties.                                        PS Labels           $10/M
                                                    Keying              $ 3/M
Subscribers include owners, partners, foremen,      Diskette            $75/F
crew chiefs, general contractors of both new        MagTape             $25/F
construction and remodeling, interior finishing     E-Mail Trans.       $75/F
and rough framing carpenters, specific contractors                           
(drywall, electrical, HVAC, painting, plumbing,     -------SELECTIONS--------
roofing) and other construction personnel.          State/SCF/ZIP       $10/M
                                                    Telemarketing       $60/M
* Telemarketing allowed on a case by case basis *   Job Title           $15/M
                                                    Occupation          $15/M
JOB TITLE:                                          Product Specified   $20/M
    Owner                                 56,151    Annual Sales        $15/M
    Foreman/Crew Chief                     4,415    Running Charges     $10/M
    Crew Member                              672                             
    Sub-Contractor                           732                             
                                                    Sample mailing piece     
OCCUPATION:                                         required                 
    New Construction/Remodeling            9,682                             
    Remodeling                            18,153    20% commission to        
    Carpentry-Interior/Finish              3,425    recognized brokers       
    Carpentry-Rough/Framing                  614  
    Roofing Contractor                       821  
    HVAC Contractor                        1,007  
    Electrical Contractor                  2,616  
    Plumbing Contractor                    1,242  
    Drywall Contractor                       295  
    Painting Contractor                      495  
    Concrete Contractor                      457  
    Other Contractor                       1,327  
    Facilities Manager                       970  
    Building Materials Dealer/Dist.          912  
    Hardware/Tools Distributor               779  
                                                  
PRODUCTS SPECIFIED:                               
    Hand Tools                            43,351  
    Measuring Device                      42,603  
    Power Tools                           47,642  
    Stationary Power Tools                37,461  
    Pneumatic Tools, Fasteners & Acces.   38,765  
    Portable Compressors and Generators   39,487  
ANNUAL SALES:                                     
    Under $250,000                        24,530  
    $250,001 to $500,000                  11,755  
    $500,001 to $1 million                11,462  
    $1,000,001 to $5 million              10,262  
    Over $5 million                        3,414  
                                                  
All orders are approved on reciprocal rental.     
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after       
merge-purge are payable in full.                  

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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