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POWER TOOL BUYERS FROM TOOLS OF THE TRADE           

    47,642      Buyers      $135/M+$20/M            -----------DATE----------
                                                    November 2008            
Power Tool Buyers are top level executives                                   
primarily owners who purchase power tools for       -------MINIMUM ORDER-----
their business.  They buy these tools from lumber   5,000                    
yards, building material dealers, specialty                                  
dealers/distributors, mail order catalogs, home     --------UNIT OF SALE-----
centers and hardware stores.                        N/A                      
                                                                             
Tools of the Trade, published five times annually   ------------MEDIA--------
by Hanley Wood, reviews the latest and most         100% Direct Request      
innovative tools.  Each issue contains product                               
comparisons, equipment reviews, tool how-to's,      ----------ADDRESSING-----
building techniques and technological advancements  4UP Cheshire        N/C  
in the building industry.                           PS Labels           $10/M
                                                    Keying              $ 3/M
Tools of the Trade serves both the commercial and   Diskette            $75/F
residential construction markets, providing highly  MagTape             $25/F
useful information to readers in a variety of       E-Mail Trans.       $75/F
trades and specialties.                                                      
                                                    ----------SELECTIONS-----
                                                    State/SCF/ZIP       $10/M
All orders are approved on a reciprocal rental.     Buyers              $20/M
                                                    Running Charges     $10/M
Orders cancelled prior to merge are subject to a                             
$50 flat cancellation fee plus any applicable       Sample mailing piece     
production charges.  Orders cancelled after         required                 
merge-purge are payable in full.                                             
                                                    20% commission to        
                                                    recognized brokers       
             
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