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HAND TOOL BUYERS FROM TOOLS OF THE TRADE                  

    47,642       Buyers       $135/M+$20/M          ------------DATE---------
                                                    November 2008            
Hand Tool Buyers are top level executives                                    
primarily owners who purchase hand tools such as    --------MINIMUM ORDER----
hammers, screwdrivers, staplers, etc. for their     5,000                    
business.  They buy these tools from lumber yards,                           
building material dealers, specialty dealers/       ---------UNIT OF SALE----
distributors, mail order catalogs, home centers     N/A                      
and hardware stores.                                                         
                                                    ------------MEDIA--------
Tools of the Trade, published five times annually   100% Direct Request      
by Hanley Wood, reviews the latest and most                                  
innovative tools.  Each issue contains product      ----------ADDRESSING-----
comparisons, equipment reviews, tool how-to's,      4UP Cheshire        N/C  
building techniques and technological advancements  PS Labels           $10/M
in the building industry.                           Keying              $ 3/M
                                                    Diskette            $75/F
Tools of the Trade serves both the commercial and   MagTape             $25/F
residential construction markets, providing highly  E-Mail Trans.       $75/F
useful information to readers in a variety of                                
trades and specialties.                             ----------SELECTIONS-----
                                                    State/SCF/ZIP       $10/M
                                                    Buyers              $20/M
All orders are approved on a reciprocal rental.     Running Charges     $10/M
                                                                             
Orders cancelled prior to a merge are subject to a  Sample mailing piece     
$50 flat cancellation fee plus any applicable       required                 
production charges.  Orders cancelled after merge                            
purge are payable in full.                          20% commission to        
                                                    recognized brokers       


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