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Autobytel Selects Statlistics as Secondary Market Data and Media Services Manager


FOR IMMEDIATE RELEASE
Danbury, CT – May 3, 2016 Statlistics, an Alesco Company, is pleased to announce it is the new list manager for Autobytel’s database of premium consumer postal and email contact records. Statlistics will help expand Autobytel’s base of advertisers; enabling Autobytel to provide its consumers with new markets of interest to them. Autobytel will continue to support its existing reseller relationships with automotive manufacturers, agencies, and tier two dealerships.

“Our automotive leads were given high quality ratings from DrivingSales for two consecutive years, and we consistently rank as a top quality lead provider by other respected organizations within the automotive industry,” said Jose Vargas, Chief Revenue Officer at Autobytel Inc. “It makes perfect sense to offer this premium data set to correlative advertisers. We chose Statlistics for its responsible approach to acquisition email marketing, and its ability to identify qualified new advertisers that would benefit most from our distinctive in-market audience while being of interest to our consumers.”

“Autobytel cultivates the automotive consumer experience beyond the purchase and throughout the ownership lifecycle,” said Jenn Colina, Director of Marketing at Statlistics. “This is good news for secondary market advertisers who will now have access to a premium response database of confirmed opt-in and verified multi-channel contacts.”

Return On Ad Spend (ROAS) is a primary objective for Statlistics email list managers who are focused on measuring the true success of campaigns beyond front-end metrics. Every email record in the Autobytel database has a matching individual postal contact name and address for true attribution, with a control group applied on the backend.

“Open rates and click-through rates really do matter, but only if they are real,” said Chris DeMartine, Executive Vice President of Data and Media Services at Statlistics. “Match back attribution processes are important and must be applied with consideration of external factors.”

The Autobytel database is updated monthly and includes a quarterly hotline of active consumers looking for automotive and auto-related information. Every record is verified to include the validation of the contact name, email address, and postal address.

For more information about Statlistics and the Autobytel database, mailing lists, and email marketing programs, please call Tamara Fitzgerald at (203) 456-3560 or via email at t.fitzgerald@statlistics.com.

About Autobytel
Autobytel Inc. provides high quality consumer leads and associated marketing services to automotive dealers and manufacturers throughout the United States and offers consumers robust and original online automotive content to help them make informed car buying decisions. The company pioneered the automotive internet in 1995 with its flagship website www.autobytel.com and has since helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online.

About Statlistics
Statlistics, an Alesco Company, offers professional list management, list brokerage, and multi-channel marketing solutions. Work with us and join our roster of B2B and B2C hi-tech catalogers and publishers. Our business philosophy centers on partnering with clients to deliver outstanding recommendations and maximum ROI. To learn more about Statlistics, please visit http://www.statlistics.com

About The Alesco Group
The Alesco Group of Companies (Alesco Data, Statlistics and Response Solutions) is a leading diversified marketing services organization. Our portfolio of companies specialize in data management and monetization, data brokerage, data compilation, analytics and insight, and digital marketing services. Across all of our brands, our consultative and iterative approach focuses on providing strategic, actionable solutions to help you achieve sustainable revenue growth. To learn more about the Alesco Group of Companies, please visit http://www.alesco.com

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