Statlistics Awarded List Management of Financial Advisor Magazine
FOR IMMEDIATE RELEASE
Danbury, CT – February 15, 2016 Statlistics, an Alesco Company is pleased to announce it has been awarded exclusive List Management for Financial Advisor (FA) Magazine. Charter Financial Publishing Network (CFPN) also publishes Private Wealth, FA News and PW News. FA Magazine provides readers with sophisticated planning and investment strategies to help them invest better for their affluent clients. Their editorial team goes in-depth to offer investment ideas and techniques advisors can use to address their clients’ financial goals.
“Statlistics pulled a page out of the financial planner’s playbook to create a diversified list and database monetization strategy for publishers,” said Charlie Stroller, Chief Executive Officer at CFPN. “We challenge traditional financial planning wisdom by introducing readers to new approaches, so it was refreshing to be approached by a marketing services partner with that same forward-thinking mindset.”
The Financial Magazine audience consists of independent financial advisors and planners, registered investment advisors (RIAs), certified public accountants (CPAs), banking and insurance business professionals. The mailing list contains 212,097 postal contacts with 125,558 email addresses. Independent financial planners and advisors and RIAs account for 77% of the readers. The remainder of the audience is comprised mostly of fee-based wirehouse and regional brokerage advisors, insurance advisors, accounting and bank advisors. The FA Magazine subscriber base controls over $14.5 trillion in client assets with an average portfolio of $138 million per reader. The list is selectable by total volume of assets managed, so advertisers may target financial planners and advisors based on their book of business.
“It is important that publishers embrace new programs and partner with marketing services providers that are willing to replace the traditional list management model with branded solutions for audience engagement,” said John Papalia, Statlistics Founder and DMA Board Member. “We are excited about this new partnership with CFPN and the addition of FA Magazine to our business finance list portfolio.”
The average tenure of financial planners and advisors who read FA Magazine is 23 years, with 88% of the readers having ten or more years’ experience. The FA Magazine mailing lists and email marketing programs are now available to authorized list brokers, media buyers and direct response advertisers who want to reach financial advisors and planners with relevant offers.
For more information on the Financial Advisor Magazine Mailing Lists or Email Engagement Programs, please call Tamara Fitzgerald at (203) 456-3560 or via email at firstname.lastname@example.org.
About Charter Financial Publishing Network
Charter Financial Publishing Network (CFPN) is an employee-owned company led by one of the most experienced and respected publishing teams ever assembled, including editorial director Evan Simonoff (former editor-in-chief of Financial Planning), group publisher David Smith (former publisher of Investment Advisor) and Charlie Stroller (former president of Dow Jones Financial Publishing Corporation). Other partners include Bob Paradise (former publisher of Barron's) and Keith Allaire (founding editor of Investment Advisor). The company also produces three conferences and other events throughout the year including Invest in Women, with Laura W. Bush, Former First Lady of the United States and Kevin O’Leary, ABC “Shark Tank” Investor as featured speakers. To learn more, please visit http://www.fa-mag.com.
Statlistics offers professional list management, list brokerage, and multi-channel marketing solutions. Work with us and join our roster of B2b and B2c hi-tech catalogers and publishers. Our business philosophy centers on partnering with clients to deliver outstanding recommendations and maximum ROI. To learn more about Statlistics, please visit http://www.statlistics.com.
About The Alesco Group
The Alesco Group of Companies (Alesco Data, Statlistics and Response Solutions) is a leading diversified marketing services organization. Our portfolio of companies specialize in data management and monetization, data brokerage, data compilation, analytics and insight, and digital marketing services. Across all of our brands, our consultative and iterative approach focuses on providing strategic, actionable solutions to help you achieve sustainable revenue growth. To learn more about the Alesco Group of Companies, please visit http://www.alesco.com.