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National Pen Company (NPC) Partners with Statlistics as Exclusive Direct Mail List Manager


FOR IMMEDIATE RELEASE
Danbury, CT – January 4, 2016 Statlistics, an Alesco Company is pleased to announce it has been awarded exclusive management of the National Pen Company (NPC) direct mail lists. Such lists include but are not limited to National Pen Company Business Buyers, Atlas Teacher Buyers and Perfect Pen and Stationery, the Canadian division of NPC. This partnership delivers more than just list management according to National Pen Company’s business leader:

“Our list rental partnerships and marketing services providers are an essential part of our business and competitive intelligence network, said Dan Anglin, Strategic Marketing Director, North America. We chose Statlistics for their in-depth understanding of our markets, commitment to our brand and strategic approach to diversified list management.”

National Pen is consistently recognized as a Top Distributor of promotional products. The company is headquartered in San Diego, CA with additional locations in Shelbyville, TN, Mexico, Ireland, and France which serve over 1.3 million small to mid-size businesses worldwide. National Pen Company manufactures and assembles many of its products, allowing it to ensure exceptional quality and service through its dedicated workforce. Licensing agreements have enabled National Design Corporation to provide personalized promotional items to national football, basketball, baseball, and hockey leagues, plus other well-known corporate customers.

The National Pen Company Business Buyers file offers robust product categorization, purchase behaviors, recency, frequency and monetary value (RFM) information. Statlistics and Alesco will be enhancing the file with additional information for refined targeting of new businesses and growth industries. The core file is known for its strength in direct mail according to Statlistics:

“This file is a small business marketing workhorse,” said John Papalia, Statlistics President and DMA Board Member. “The major mailer usage history reveals a pattern of success and the audience profile enables laser focused testing for new testing opportunities from secondary markets.”

The buyers are entrepreneurs, managers and executives at small to medium-sized businesses with fiscal authority to make purchases. The contacts on the file are predominantly business addresses with a strong SOHO component.

For more information on how to access any of the National Pen Company direct mail lists or other direct response advertising programs, please call Tamara FitzGerald at (203) 456-3560 or via email at t.fitzgerald@statlistics.com.

About National Pen Company
Founded in 1966, National Pen is a world class provider of personalized marketing solutions to more than one million small and medium sized businesses globally. We provide high value promotional products for businesses and professionals in every industry at low factory direct pricing. To learn more about National Pen Company, please visit http://www.pens.com

About Statlistics
Statlistics, an Alesco Company, offers professional list management, list brokerage, and multi-channel marketing solutions. Work with us and join our roster of B2B and B2C hi-tech catalogers and publishers. Our business philosophy centers on partnering with clients to deliver outstanding recommendations and maximum ROI. To learn more about Statlistics, please visit http://www.statlistics.com

About The Alesco Group
The Alesco Group of Companies (Alesco Data, Statlistics and Response Solutions) is a leading diversified marketing services organization. Our portfolio of companies specialize in data management and monetization, data brokerage, data compilation, analytics and insight, and digital marketing services. Across all of our brands, our consultative and iterative approach focuses on providing strategic, actionable solutions to help you achieve sustainable revenue growth. To learn more about the Alesco Group of Companies, please visit http://www.alesco.com

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