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Solution Publishing Chooses Statlistics as Exclusive B2B Partner for Multichannel List Management and Email Engagement Programs


FOR IMMEDIATE RELEASE
Danbury, CT – November 2, 2015 Statlistics, an Alesco Company is pleased to announce it has been awarded exclusive multichannel list management of the Solution Publishing lists and masterfile database. Unique magazine titles include B2B Solution Journal, Business Finance Solution Journal, HR Solution Journal, IT Solution Journal and Small Business Solution Journal.

“We chose Statlistics for their knowledge of the multichannel list marketplace, broker and media buyer relationships,” said Byron Crowell, Publisher at Solution Publishing. “We also appreciate the innovation around how our unique audiences will be packaged and presented for B2B engagement.”

In addition to managing the unique list titles, Statlistics will also be representing the Solution Publishing Masterfile of over 1,193,000 full contact records with email address and phone number. All records include an engagement level indicator based on click-through recency, registrations, syndicated content partner responses, resource downloads, qualified phone leads and more.

Solution Publishing's patent pending SmartStream technology, analyzes subscribers’ reading behavior on a daily basis and continually builds relevant profiles for each individual subscriber. Editorial experts use this data to curate and publish new highly-targeted content based on their subscribers’ reading history.  

“We are selective about the files we manage to ensure that our value proposition to media buyers is confirmed by their campaign results,” said Chris DeMartine, EVP Data and Media Services, Statlistics. “Solution Publishing is a great fit because they understand the importance of engagement and every record on their file has unique properties to be applied for effective one-to-one marketing.”

Most subscribers have both email and postal. Email recipients that opt-off the subscriber list, or become hard bounces, are dropped from both the email list, and the postal list to maintain consistency.

For more information on how to access any of the Solution Publishing lists or databases, please contact:  Jen Felling at (203) 456-3339 or via email at j.felling@statlistics.com.

About Solution Publishing
Solution Publishing is an innovative publisher, and high quality B2B lead and demand generation platform that offers interest-based content syndication and email marketing. They publish and power digital journals that have permission based audiences totaling 1.1 million readers. IT, Small Business, Human Resource and Marketing professionals value the journals as a customized research and news department they rely on to remain current, educate themselves and explore business solutions. To learn more about Solution Publishing, please visit http://www.solpub.com

About Statlistics
Statlistics, an Alesco Company, offers professional list management, list brokerage, and multi-channel marketing solutions. Work with us and join our roster of B2B and B2C hi-tech catalogers and publishers. Our business philosophy centers on partnering with clients to deliver outstanding recommendations and maximum ROI. To learn more about Statlistics, please visit http://www.statlistics.com

About The Alesco Group
The Alesco Group of Companies (Alesco Data, Statlistics and Response Solutions) is a leading diversified marketing services organization. Our portfolio of companies specialize in data management and monetization, data brokerage, data compilation, analytics and insight, and digital marketing services. Across all of our brands, our consultative and iterative approach focuses on providing strategic, actionable solutions to help you achieve sustainable revenue growth. To learn more about the Alesco Group of Companies, please visit http://www.alesco.com

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