Subscribers to Home Business Magazine come with varied backgrounds, experiences and educational levels. Many professionals have home-based businesses that provide a full-time income while other opportunity seekers want to supplement existing income. These individuals "wear many hats" and must be knowledgeable in all areas of the business arena. Home business opportunities exist in fields such as e-commerce, consulting, mail order, publishing, real estate, distributorship, marketing, blogging, data entry and graphic design. To remain competitive in their fields, home business operators are responsive to offers that help them with franchising, customer acquisition, advertising, networking, sales techniques, technology, work/life balance, business funding, tax planning and so much more. Subscribers also participate in conferences, podcasts and webinars to stay relevant in their field and grow their business.  

 

Currently own a business:  41.4%

Plan to start a new business:  70.5%

Operate a business part-time:  61.2%

Maintain separate home office:  71.6

Have a website:  27.5%

 

Products Purchased: computers, software, magazines, office equipment, office supplies, electronics, phones, mobile devices, business attire, office furniture, business forms and signage.