The Laboratory Professionals Business list reaches upper management and c-suite professionals with job titles including engineer, director, researcher, and VP. They are responsible for managing and operating laboratory facilities along with conducting research to develop new products and pharmaceuticals. This audience has the purchasing power to buy products ranging from beakers to chemicals to research medical cures, develop new energy sources, and improve materials.

 

With selects like gender, state, zip code, phone, and job title, marketers can easily target desired audiences in the laboratory sector. From developing stronger metals to analyzing blood samples for a patient, this audience is tasked with discovering products and treatments that improve the human condition. Management oversees staff like lab technicians that analyze data and perform vital testing measures. They put in place controls and safety procedures while in the lab to keep them and others safe. Lab professionals need recurring supplies as they often repeat clinical trials several times over until they get the desired result.

Job Function: Engineering, manufacturing, operations, R&D

 

Industries: Chemicals, biotechnology, education, healthcare, manufacturing, materials, pharmaceutical

 

Job duty snapshot: research and experiment, purchase lab materials, develop safety protocols, maintain equipment, provide QC, gather and analyze data, oversee staff, stay current on industry developments, test and measure

Products Purchased: Industry magazines, computers, diagnostics, lab equipment, eye protection, safety gear, calculators, test tubes, lab coats, bioinformatics, chemicals, microscopes, mobile communications, disinfectants, petri dishes, electronics, DNA sequencers, genomic instrumentation, imaging equipment, robotics, measuring devices, refrigeration, analytics, and general office supplies.

 

List Purchasers: Publications, software developers, lab equipment suppliers, data analytics providers, lab apparel providers, event coordinators, regulatory compliance providers, research facilities, legal advisors, insurance providers, financial institutions, continuing education providers, and credit card issuers.