The Software Market Professionals Business list reaches upper management and c-suite professionals with job titles including engineer, director, president, VP, and sales manager. They are responsible for designing and selling software applications that run word programs, operating systems, and email systems. This audience has the purchasing power to buy products ranging from computers to diagnostics to design software for home computers, workplaces, and industrial use.

 

With selects likegender, state, zip code, phone, and job title, marketers can easily target desired audiences in the software industry. Many industries including aerospace, defense, manufacturing, finance and retail all use software programs to work more efficiently, store and retrieve customer info, and to compute and share big data. Upper management in this list has a team of application engineers, CAD designers, programmers and QA personnel to develop and test applications. Many applications automate processes, run computer networks, support live videoconferencing, and allow people to work remotely from the cloud. Software programs replace many manual processes allowing for better accuracy, speed and efficiency.

 

Job Function: Engineering, manufacturing, operations, R&D, IT, Sales

 

Types of software: Network security, CRM, word processing, cloud computing, content management, HR, medical, project management, supply chain, POS, risk management, database management, operating systems, event management, call center, email

 

Job duty snapshot: troubleshoot existing software, write code, develop new applications, install applications, provide cybersecurity, provide QC, gather and analyze data, oversee staff, stay current on new technologies, perform market intelligence

  

PRODUCTS PURCHASED: Industry magazines, computers, software, laptops, mobile devices, computer peripherals, internet services, packaging, LANS, fiber optics, business attire, desktop storage, file storage, diagnostic tools, modems, training resources, office supplies, and office furnishings.

 

LIST PURCHASERS:  Publishers, computer manufacturers, software developers, consulting firms, technology providers, packagers, tradeshow organizers, financial institutions, credit card issuers, and continuing education providers.