ALM Expands Statlistics Partnership to Include Legal Media and Employee Benefits Database
FOR IMMEDIATE RELEASE
Danbury, CT – January 4, 2016 Statlistics, an Alesco Company is pleased to announce it has been awarded exclusive list management of the ALM legal publications and Judy Diamond Associates FreeErisa.com database. Legal titles include The American Lawyer, Corporate Counsel, National Law Journal, ALM Legal Book Buyers and the ALM Media Legal Masterfile. The FreeErisa.com database consists of 625,000 financial planners, insurance professionals, legal professionals and business consultants who have registered to access prospecting information related to employee benefits plans. These new files will be added to the existing Statlistics List Management portfolio of ALM publications and audiences, which includes the former Summit Professional Networks.
This partnership delivers more than just list management according to ALM’s Chief Digital Officer:
“It is important that our marketing services partnerships extend and augment ALM’s proven audience targeting solutions” said Jeffrey Litvack, Group President, Intelligence and Chief Digital Officer. “We chose Statlistics because they have proven their commitment to a diversified list monetization strategy that leverages the best of multiple revenue sources with the highest regard for our audience data.”
The diversified list monetization strategy was created by Statlistics to provide ALM with greater stability and a future-minded approach that alleviates the dependency on traditional list rental and databases usage sources. The inclusion of new data products and services for email engagement, audience extension and social integration provides the targeted reach and digital frequency needed for campaign success. ALM is recognized as an industry leader with regards to their digital marketing innovation and strategy:
“When a publisher establishes their leadership position in a particular vertical, they enable us to deliver with confidence the cost-effective multichannel engagement programs that work best for advertisers,” said Chris DeMartine, Statlistics EVP of Data and Media Services. “ALM is leading by example with regards to their business intelligence and digital strategy, so we are in an even better position to provide one-stop shopping with list-owner centric programs.”
This partnership enables Statlistics to provide custom programs for advertisers that allow for greater flexibility and innovation with regards to audience engagement. With over 350 print and digital publications, the combined ALM audience provides sufficient reach for the legal, finance, insurance, consulting management and real estate verticals.
For more information on how to access any of the ALM multichannel lists, databases or integrated marketing programs, please call Tamara Fitzgerald at (203) 456-3560 or via email at firstname.lastname@example.org.
ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business.
Customers use ALM solutions to discover new ideas and approaches for solving business challenges, connect to the right professionals and peers creating relationships that move business forward, and compete to win through access to data, analytics and insight. ALM serves a community of over six million business professionals seeking to discover, connect and compete in highly complex industries. For more information, visit www.alm.com.
Statlistics, an Alesco Company, offers professional list management, list brokerage, and multi-channel marketing solutions. Work with us and join our roster of B2B and B2C hi-tech catalogers and publishers. Our business philosophy centers on partnering with clients to deliver outstanding recommendations and maximum ROI. To learn more about Statlistics, please visit http://www.statlistics.com
About The Alesco Group
The Alesco Group of Companies (Alesco Data, Statlistics and Response Solutions) is a leading diversified marketing services organization. Our portfolio of companies specialize in data management and monetization, data brokerage, data compilation, analytics and insight, and digital marketing services. Across all of our brands, our consultative and iterative approach focuses on providing strategic, actionable solutions to help you achieve sustainable revenue growth. To learn more about the Alesco Group of Companies, please visit http://www.alesco.com