Podcast Pioneer Options Insider Media Group (OIMG) Chooses Statlistics to Represent its List Rental and Email Engagement Programs
FOR IMMEDIATE RELEASE
Danbury, CT – May 4, 2016, Statlistics, an Alesco Company, is pleased to announce it has been awarded exclusive management for The Options Insider Media Group’s List Rental and Email Engagement Programs. The Options Insider Media Group’s email newsletters include the Options Trader and Options Professional. This is the first time that these newsletters have been available to non-sponsors.
“We already partner with many of the leading brands in the financial market including Charles Schwab, Russell Investments, TD Ameritrade, CME Group and many more. But we wanted to partner with a direct marketing leader to manage our growing email offering,” said Mark Longo, Founder and CEO of The Options Insider Media Group (OIMG). “We chose Statlistics for their understanding of our vertical and their unwavering commitment to protect our brand.”
The Options Trader newsletter is published weekly, targeting over 40,000 active retail options traders. The Options Professional newsletter is published monthly reaching over 2,000 C-level financial professionals.
OIMG is the premier source for options information across multiple outlets ranging from its flagship online portal (www.TheOptionsInsider.com) to its pioneering Options Insider Radio Network (OIRN). OIRN created the options podcast and continues to produce the top-rated options programming on iTunes, TuneIn, Stitcher and other leading audio outlets. The OIRN audience downloads over 250,000 hours of highly-targeted derivatives content every month. The network offers 13 programs aimed at different segments of the derivatives market. All of these programs reach an active audience of highly-engaged, and frequently captive, listeners across a broad spectrum of devices and platforms. This paved the way for email newsletters to be delivered to the same audience, creating second party list rental opportunities for advertisers.
“We partnered with The Options Insider for their vertical market affinity and audience engagement,” said Chris DeMartine, EVP of Data and Media Services at Statlistics. “A typical hard-to-reach user spends nearly five hours engaging with their mobile-friendly content.”
The Options Insider Email lists are available for rental with options for retargeting and email engagement. All email broadcasts are subject to creative approval in accordance with OIMG guidelines for promotional copy.
For more information on The Options Insider List Rental or Email Engagement Programs, please call Tamara Fitzgerald at
at (203) 456-3560 or via email at firstname.lastname@example.org.
About Options Insider Media Group
Options Insider Media Group is dedicated to providing information, education, news and analysis to derivatives traders and industry professionals. The Options Insider content is provided exclusively by options traders, brokers, market makers and others with a unique understanding of this marketplace. This network of industry insiders allows The Options Insider to offer what other financial websites and print publications cannot – expert insight into the world of options. To learn more about this leading online financial destination, please visit http://www.theoptionsinsider.com.
Statlistics, an Alesco Company, offers professional list management, list brokerage, and multi-channel marketing solutions. Work with us and join our roster of B2B and B2C hi-tech catalogers and publishers. Our business philosophy centers on partnering with clients to deliver outstanding recommendations and maximum ROI. To learn more about Statlistics, please visit http://www.statlistics.com
About The Alesco Group
The Alesco Group of Companies (Alesco Data, Statlistics and Response Solutions) is a leading diversified marketing services organization. Our portfolio of companies specialize in data management and monetization, data brokerage, data compilation, analytics and insight, and digital marketing services. Across all of our brands, our consultative and iterative approach focuses on providing strategic, actionable solutions to help you achieve sustainable revenue growth. To learn more about the Alesco Group of Companies, please visit http://www.alesco.com